“Focusing on Friendly & Playful Design
That Connects with People”

Helen Logo
My Target Discipline? arrow

As a graphic designer with a strong love for both digital interfaces and handcrafted visuals, my main design discipline lies at the intersection of UI/UX Design and Visual Communication.

I believe design should be arrow
  • ✦ Emotionally engaging
  • ✦ Honest and approachable
  • ✦ Visually delightful without being overwhelming

This is why I focus on blending soft, pastel aesthetics with structured and purposeful user experience design — to tell stories through layout, icons, typography, and interaction.

Helen Graphic Designer
How I Apply It in My Projects arrow

From booking apps to playful brand identities, I always start by asking:

Q1

Who are the users?

Q1 Image

Q2

What do they need to feel comfortable, confident, and connected?

Q2 Image

Q3

How can we guide them joyfully through the interface or message?

Q3 Image
My process involves arrow
01

Research & empathy mapping

02

Wireframing with Figma

03

Visual direction with hand-drawn illustrations & pastel palettes

04

Prototyping & testing to ensure accessibility and usability

05

Final design assets built with heart

Tools & Methods I Use arrow
Figma HTML icon
Procreate CSS icon
Adobe Ilustrator JS icon
Adobe Photoshop Figma icon
After Effect Git icon
Adobe Indesign React icon
Tools & Methods I Use arrow
Figma HTML icon
Procreate CSS icon
Adobe Ilustrator JS icon
Adobe Photoshop Figma icon
After Effect Git icon
Adobe Indesign React icon
Connecting Disciplines arrow

While Graphic Design is my home base, I frequently blend in:

Character Design

Motion Micro-Interactions

Content Creation

Creative Direction (Mini-scale)

I see design not as a skill,
but as a way of caring.

decor decor decor

I see design not as a skill,
but as a way of caring.

What I've Learned arrow
icon1

The smallest details (like a curved button corner or a smiling mascot) can change how someone feels.

icon2

Design is not just beauty, it’s about making people feel safe, seen, and empowered.