Tools
Street Pulse is a vibrant visual identity created for a street culture festival in Ho Chi Minh City. The design blends bold typography, energetic colors, and dynamic layouts to capture the pulse of urban life. Inspired by the rhythm of the streets and the diversity of local culture, this project aims to connect people through creativity, style, and community spirit.
Street Pulse is a street culture festival in Ho Chi Minh City, held on October 12–13, 2025 , blending streetwear fashion, music, and urban art.
Create a bold and cohesive visual identity that captures the energy and character of street culture. Deliver consistent event branding through multiple print and digital assets: poster, ticket, booklet, wristband.
Contains event schedule, performer profiles, sponsor acknowledgments, and contact channels.
Captures attention instantly, delivering the core message: “Step into a world where fashion, music, and art collide”
Combines essential event information with dynamic visual style for attendees.
Access control and attendee identity, with the slogan “Where style meets culture”
Four clear stages, each paired with supporting visuals
Researched streetwear trends and visual direction from global music and street culture festivals. Built a moodboard featuring neon colors, bold typography, graffiti textures, and urban cityscapes.
Selected street-style, modern fonts. Defined a primary color palette: black, white, neon orange/yellow.
Created multiple layout variations for poster, ticket, and booklet. Tested readability under outdoor lighting conditions.
Prepared CMYK print-ready files with proper bleed and margins. Produced optimized web versions for online promotion.
